In today’s digital landscape, relying on outdated or improperly configured analytics means running your business blind. The mandatory shift to
Google Analytics 4 (GA4)—the new standard for measuring customer behavior—requires specialized expertise to ensure your data is clean, compliant, and actionable.
GA4 is no longer just about tracking page views; it’s an
event-based data modeling platform designed to unify user insights across your website and mobile apps. It helps you organize traffic, measure campaign success, and unlock powerful
predictive analysis.
Eetti Tech specializes in the complex technical transition and ongoing management of GA4, transforming raw data into reliable, high-ROI business intelligence.
EETTI TECH’s GA4 Migration & Implementation Expertise
We move beyond basic setup to ensure your GA4 configuration drives accurate attribution and strategic clarity.
1. GA4 Migration and Data Governance
We manage the entire, critical shift from the legacy Universal Analytics (UA) to the new GA4 standard.
- Seamless Migration: Our technical experts ensure the correct implementation of the new GA4 data structure, preserving your historical data and ensuring no loss of attribution capabilities during the transition.
- Data Integrity Audits: We conduct thorough audits of your current setup to eliminate error gaps in data collection, ensuring seamless operation of tracking codes, configurations, and core data integrity across all digital assets.
2. Custom Event Tracking & GTM Mastery
The power of GA4 lies in its custom event model. We set up high-value tracking to measure actual business actions.
- Custom Conversion Tracking: We configure and deploy precise tracking for key business events (e.g., button clicks, form submissions, lead generation) using Google Tag Manager (GTM) for maximum flexibility and accuracy.
- Server-Side Tagging Consulting: We advise on and implement advanced server-side tagging solutions to improve data quality, comply with privacy restrictions, and enhance site performance.
3. Strategic Consulting and Custom Reporting
Our partnership ensures you not only collect data but also understand how to use it to optimize performance.
- Data Goal Interpretation: Our expert consultants work directly with you to define your core business questions, interpret your existing data, and identify key trends and patterns in customer engagement.
- Looker Studio Dashboard Creation: We transform complex GA4 reports into clear, visual, and customizable Looker Studio dashboards. This gives your team a single, digestible view of advertising, audience behavior, and conversion metrics.
- Seamless Data Solutions: We provide comprehensive solutions for fetching and consolidating data across multiple websites and integrated platforms (like Google Ads), ensuring you have a complete view of your marketing funnel.
Don’t let data obsolescence compromise your strategy. Partner with Eetti Tech today to harness the full, predictive power of Google Analytics 4.
Contact us now !
