Google Analytics is a web analytics service which provides you with detailed statistics report and basic analytical tools for Search Engine Optimization (SEO) and marketing purpose. This service is part of the Google Marketing Platform and is available free to anyone with a Google account.
Google Analytics is great tool in tracking website performance and to collect visitor insights. Google Analytics also help in organizing user traffics, scales the success of marketing activities and campaign, tracks goal upon completion, figures out different pattern and trends in user engagement and obtains visitor’s information. Often small and medium sized enterprise uses Google Analytics in order to obtain various statistics and track down various customer behaviour analytics in order to improve their marketing campaigns, drive web traffics, etc.
Google Analytics gathers information of user data who visits the website through the use of page tag. A JavaScript page tag is embedded into the code of each page. The inserted tag runs in every visitor’s page collecting data and sending it to the Google data collection servers. Google Analytics generates customizable reports based on send data to track and visualize statistics such as number of visitors, bounce rate, duration, page views and much more.
The page tag works as a web bug to collect user’s information. However, because it depends on cookies, the system can’t collect data for the users who have disabled it.
Google Analytics is great tool in identifying trends and patterns in how visitors engage with their websites. It also includes collecting of data, analysis, monitoring, visualization, reporting and integration with other applications. Some of the main characteristics include:
Data visualization and monitoring toolsData filtering, manipulation and funnel analysisData collection application program interfaces (APIs)Predictive analysis, intelligence and anomaly detectionSegmentation for analysis of subsets, such as conversionsCustom reports for advertising, acquisition, audience behaviour and conversionEmail based sharing and communicationIntegration with other productsWithin Google Analytics dashboard, one can save profiles for multiple websites and either can see details for default categories or can choose custom metrics to be shown for each website.
Google Analytics have various benefits including:
It’s a powerful platform to track website performance and collect visitors insights.The service is free, user-friendly.Google Analytics provides numerous dimensions to customize your data and optimize according to it.Google Analytics also offer other tools such as data visualization, monitoring, predictive analysis, etc.Our EETTI TECH’s technical experts assists you in proper setting up of a new or existing Google Analytic account. Our experts make necessary layouts such that you receive the required data to improve your site.
Our expert team also assist you in auditing your Google Analytics to make sure that there are no error gaps in data collection process. Our agency makes sures you have seamless operation of tracking code, configurations, data integrity, etc.
Our EETTI TECH’S expert team assist you in regarding the trouble you face in fetching the required data. Our experts consults with you to determine your data goals and interpret your existing data and provides seamless solutions for your comprehensive data across multiple websites, creates customizable reports and much more.
Get partnered with us today to get your Google Analytics account on the way of the journey of your business to improvise your brand awareness.
